Archive for the ‘Blogging’ Category
So how often should you blog?
March 28th, 2010 | 
Author: I get asked this a lot. What is the optimal frequency and how often should one blog?
The answer depends on who you’re blogging for and why. If it’s for the search engines then probably about once a a day.
If it’s for your target market, prospects and customers it should be when you’ve got something to say.
Too many people feel that they should be blogging for the sake of blogging and end up diluting their sites with second hand not very good content that doesn’t ultimately do their business any favours. I’m a firm believer in quality over quantity and I think the search engines are now as well.
A few years ago producing ‘fresh unique content’ on a very regular basis (at least once a day) was a great way to get your site spidered and indexed with the help of an RSS feed. Unfortunately like all other SEO ‘tricks’ this got abused and isn’t as effective anymore.
Which I think is a good thing – because there’s too much spammy rubbish out there put out by people desperately trying to drive traffic to ‘nothing’ blogs full of ads and affiliate links. This is good for the genuine business owner with a real passion and knowledge for their subject.
Stand out from the rest and make it a point to only post quality unique content – and only blog when you have something to say.
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