Dot-Dash.NET

Most people know this already but I’m going to write about anyway. We recently put up a new lead generation mini site which has got to the #1 spot in Google within less than a week since I clicked the ‘publish’ button.

With no link building, submitting of RSS feeds or any other kind of promotion the site has hit the top spot. You can read more about the details and see which site it is here

How did this happen?

While no one actually knows the exact criteria for ranking highly in Google, I believe that this happened because of the simple fact that the keyword is the domain name.

If you have the search term you are targeting in your domain name then you’ve already won a large part of the battle.

How can you use this?

Keyword rich domain names are big business. There is a whole industry that has built up around people using keyword research tools to find popular search phrases then buying the domain names of those search phrases with the intention of selling them for a large profit. If you find a good search term you’ll be very lucky indeed to find the domain name still available.

However – there’s nothing stopping you from getting a combination of the search phrase and your company name – or initials. An example is a blog I created for a social media client not so long ago. He’s a career adviser and the best keyword we could find at the time was “career advice”. As the domain name “career advice” was long gone we simply put his company initials “SMP” in front to make “smpcareeradvice.com”

So if you were thinking of registering a domain name for a new project such as a dedicated online lead generation mini site then remember to put your main search term into the domain name.